The DRD4-7R ‘Adventure Gene’. 1 in 4 people have it. Do you?
Directed by Rohan Blair-Mangat and shot entirely in POV, ‘The Adventure Gene Test’, is an adrenaline fuelled journey that drops the user at the heart of the experience. The gene itself is introduced in 3D and comes to life in a cinematic opening film. All built in-house using high detailing techniques and designing bespoke environments and textures, each user could delve right under the skin for the dramatic introduction.
Each adventurer and their Land Rover L550 is put against the clock and is challenged with a series of decisions across different locations. Here, a simple and elegant interaction point invites the user to chose between three levels of extremity that will take them to the next leg of their journey. Paraglide off a cliffside, taste exotic food or embark on a river crossing, every move is calculated.
Once complete, data from the journey is analysed and presented as a final percentage determining how likely they are to be carrying the ‘Adventure Gene.’
Built entirely in HTML5, the online test works across all platforms and is augmented with 3D sound for a fuller experience.
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