For the full experience, please visit www.insideyoursearch.com. Otherwise, use the number boxes above right to scroll through images from this project.

What makes the world’s biggest search engine tick? For this site for Weetabix through WCRS, we peeled the curtain back on the almighty Google to give users a look into what goes on on the other side of that famous interface. Thanks to some clever Flash work, you can actually type your own searches into the interface. Certain keywords also unlock bespoke films. Try searching for ‘weather in London’ or (hot tip) ‘do a trick’, and let us know which others you manage to find.