Do you like spray tans? Elaborate headset devices? Illegal workout machines? You, my friend, are a douchebag on the internet.
Working with Wieden + Kennedy out of Portland and Old Spice, we created a series of banner ads for horrendous products that hopefully ensnared the worst of the worst to click through. Then, when a user lands on one of our intentionally horrible product websites, the HTML elements quickly fall away to reveal a full-browser video featuring none other than the original "Old Spice Guy" Isaiah Mustafa, who implores us to do better with our lives. The result is over twenty minutes of straight-up hilarious content.
With films directed by longtime W+K creative Craig Allen and produced by our sister company Skunk in Los Angeles, this was one of the funnest and most counter-intuitive projects we've done in a while. Believe it!
- Site Of The Day