In commemoration of Mad Men's series finale, we collaborated with Google to build a huge archive of the show's history.See the project
We worked with Google and Lions Gate to create an enormous interactive archive of Mad Men’s history. Boasting over 300 pieces of content such as key scenes, stills, storyboards, artwork, cast commentaries and never before seen extras courtesy of Matthew Weiner himself, the site acts both as a primer for the uninitiated as well as a trip down memory lane for diehard fans.
Animation and Motion
On the animation side, we leveraged Pixi.js v3 for the cityscape and timeline pieces to ensure that all animations worked every bit as seamlessly on mobile and tablet. Icons were handled via an iconfont created through a gulp task, another optimization that improved the site's overall speed. Finally, we also utilized the .webp format where possible for even more speed improvements.
Mobile and tablet also feature the full experience.
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