DarkFibre wrote and directed this spot for Amnesty International's Unsubscribe social media campaign, which they also co-created with the agency Drugstore. The spot was designed to sit within cinema pre-feature commercials as a wolf in sheep's clothing, pretending to be a fashionable bottled water advert then evolving into a message about the horror of waterboarding. CNN ran a 10 minute feature on the film and newspapers around the world reported on its impact. It was also Youtube's most watched film for two days in a row. Demand was so overwhelming that Amnesty's server farm crashed. A global phenomenon, 'The Stuff Of Life' is Amnesty's most successful advert ever.

"For Amnesty's Unsubscribe campaign, Darkfibre proved a very strong combination of human rights expertise, strategic thinking, creativity and a sense for high quality communications. The effect and reach of the campaign was phenomenal. Darkfibre's ability to first identify a sharp campaign proposition and then turn it into an innovative concept is outstanding. We consider the Unsubscribe campaign definitely one of our best and most successful over the last years."
MATTHIAS STOCK, BRAND PLANNER, AMNESTY INTERNATIONAL UK

"Darkfibre understand the subject matter with impressive results, over two million views, an unprecedented response online and international cinema demand ranging from German arthouse to major Chilean screenings. They are dynamic and driven with an ability to combine a campaign message with their eye for extreme quality and attention to detail. Darkfibre do more than deliver, they exceed expectations."
SARA MACNEICE, CAMPAIGNS MANAGER, AMNESTY INTERNATIONAL UK