Twitter

Twitter Marketing Platform

Success stories, thought leadership and best practices to help brands succeed on Twitter.

Over the past decade, Twitter has changed how we share our lives, get our news, protest, debate and connect to the people and events that matter to us. It’s more than a platform—it’s an integral part of global culture. However, that hasn’t always translated to advertising revenue, and as Twitter matures it needs to demonstrate its potential to help brands reach their audiences in meaningful ways.

We partnered with Twitter to prototype and design a new platform full of inspiration, solutions and tools to help marketers and agencies capitalize on the power of Twitter.

With hundreds of case studies, photos and videos already in existence, we began with a thorough content audit and created a common taxonomy that simplifies search and wayfinding and offers up contextually relevant articles and content.

The primary UX of the site was based on Twitter’s three core marketing solutions, which let us organize and filter content depending on the visitor’s goals.

The power of Twitter as a marketing platform comes from the ability to truly be in the moment with your audience. To capture that “live” feeling in the case studies, we prioritized re-creating conversations instead of talking about them in the past tense.

With timely, actionable content and a growing body of success stories, the site makes a powerful argument for the unique opportunities and benefits of marketing on Twitter.