Diesel Island (SS11)

Meanwhile, in the analogue world, Diesel's stores were converted into embassies, where consumers could collect real Diesel Island passports complete will full-body passport photos taken in-store, or register to attend embassy parties.

We worked with Santo London and produced all the elements of this global campaign, including print, the in-store catalogue and six viral films (produced in conjunction with Landia) as well as, of course, a hugely ambitious site.